Thursday, January 24, 2013

Nike and Alienation (Swoosh!)

Once you read about the workplace, rationalization, and alienation, check out this video on Nike.






Discussion questions: Do you think these workers are experiencing alienation from their work/family/self? Do you think that Nike has taken up "McDonaldization" of their processes? Do you think that we, as a world society/culture, can get better and have fairer wages and safer work places?

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